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Why Animal Crossing: New Horizons Didn’t Win Game of the Year in 2020

When Katsuya Eguchi released Animal Forest on April 14th, 2001 his vision was to create a game with such an immovable sense of community that it could combat loneliness. Eguchi was exhausted from endless late nights and business flights to Kyoto. He missed his family. Perhaps he had grown to loathe the video games he was creating. The time he spent with his family didn’t feel engaging. The kids were always asleep, his energy-levels were paper thin.

Inspiration strikes in mysterious places. 

Katsuya Eguchi had struck gold in emulating a fully-committed life simulator geared toward slow progression. The idea wasn’t to regurgitate some commercial success or follow any tried-and-true formulas. He simply wanted to create a game where his kids could show off their progress in an easily relatable game. He wanted to create a game that spoke volumes about a person in a small amount of time. Most importantly, he wanted a way to communicate with the kids despite living on different sleep schedules. Katsuya Eguchi wanted to make Animal Crossing.

Now, when Animal Crossing: New Horizons dropped on March 20, 2020, nobody could have expected how well-timed the release would turn out to be. We sat isolated in our homes, caught in the early days of Quarantine. The headlines came rolling in day after day with new toll numbers and terrifying stories of riots, conspiracy theories, and leaders who weren’t properly equipped to deal with a pandemic.

That sense of loneliness that Katsuya Eguchi felt in his early development stages was now shared by the entirety of the world’s population. In terms of influence, that’s some serious game-of-the-year material.

AC:NH Was GotY in Average Playtime

CJ fishing tournament, hybrid flowers, animal crossing new horizons

But Animal Crossing: New Horizons didn’t win game of the year in 2020. Animal Crossing: New Horizons snuck off with an award for best family game – a great haul of i’s own merit. Although, being a game that hijacked social media for months, the title feels a bit underwhelming. The average player dumped eighty-one and a half hours into our islands before tiring of the gameplay loop. The other nominees didn’t hold a candle to AC:NH average playtime.

Average Total Playtime for GotY nominees: Animal Crossing: New Horizons - 81.5 Hours Ghost of Tsushima - 49 Hours Final Fantasy VII Remake - 44 Hours Hades - 33 Hours The Last of Us Pt. 2 - 27.5 Hours Doom Eternal - 17.5 Hours

Average Total Playtime for GotY nominees:

  1. Animal Crossing: New Horizons – 81.5 Hours
  2. Ghost of Tsushima – 49 Hours
  3. Final Fantasy VII Remake – 44 Hours
  4. Hades – 33 Hours
  5. The Last of Us Pt. 2 – 27.5 Hours
  6. Doom Eternal – 17.5 Hours

AC:NH Was GotY in Total Sales

I could cop out and tell you that being a Nintendo Switch exclusive reduced the audience. Animal Crossing on PC would surely have a larger outreach, especially with the Nintendo Switch shortage we suffered through most of the year. I could also take the generic PR route and tell you the competition was fierce, but when isn’t this true?

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Copies of Animal Crossing: New Horizons Sold in 2020

Honestly, Animal Crossing: New Horizons blew their competition out of that water in sales. Console exclusivity didn’t affect it at all. AC:NH sold over 31 million copies in 2020. It also boasts the title of second best selling title of all time in Japan – Dwarfed only by sales of Pokemon Red/Green. So, the PC master-race can setlle back into their seats. We didn’t need Animal Crossing: New horizons on PC.

If anything, this tells me that AC:NH was responsible for the worldwide Nintendo Switch shortage in 2020.

Animal Crossing Leaderboards - Annual Sales By Region 1st Bestseller in Australia. Australia boasts a 35% increase in nationwide videogame sales in 2020. 1st Bestseller in Japan. Animal Crossing is Japan's second bestselling game of all time. 6th Bestseller in UK. Sales of Animal Crossing were dwarfed by: FIFA 21, CoD: Black Ops Cold War, GTA 5, FIFA 20, and CoD: Modern Warfare. 3rd Bestseller in North America. Animal Crossing exceeds lifetime sales of all previous installments combined... and you guessed it, only outsold by Call of Duty.

Animal Crossing Leaderboards – Annual Sales By Region

  • 1st Bestseller in Australia. Australia boasts a 35% increase in nationwide videogame sales in 2020.
  • 1st Bestseller in Japan. Animal Crossing is Japan’s second bestselling game of all time.
  • 6th Bestseller in UK. Sales of Animal Crossing were dwarfed by: FIFA 21, CoD: Black Ops Cold War, GTA 5, FIFA 20, and CoD: Modern Warfare.
  • 3rd Bestseller in North America. Animal Crossing exceeds lifetime sales of all previous installments combined… and you guessed it, only outsold by Call of Duty.

It’s worth noting that none of the other games nominated for game of the year surpassed Animal Crossing: New Horizons in any region.

So why didn’t Animal Crossing: New Horizons win game of the year? Did The Game Awards rob our team at Nintendo of their glamorous sparkling trophy?

AC:NH Villagers Are More Decorative Than Personable

Avid fans of the series tend to bring up that this has been an ongoing trend since the release of City Folk in 2008. They aren’t necessarily wrong, since the developers at Nintendo seemed to start gearing toward more real-life online interaction. From there, each new installment of Animal Crossing made the player more dominant, and their fluffy little neighbors more passive.

Past villagers were difficult to please and would move out on a whim. They could plant their own flowers and had a real impact on your town. Still, I don’t think removing those features hindered their personalities. These are quality of life features, especially when gearing the game toward sharing progress online.

I’d argue that Katsuya Eguchi’s true vision was never given a chance to come to full fruition. By the time his first installment was released, he had already been one year into a new promotion. He was given the title of Manager for the entirety of Nintendo’s EAD branch, overseeing the production of many games. Suddenly the Zelda games and the Wii Sports division were added to his plate.

Animal Crossing: New Horizons, beau, waterfall, orange roses, orange lillies

By 2013, He was further removed from the project, being promoted to Deputy General Manager during a Nintendo branch merge to become the “EPD” division. 

Then they picked up another hot new franchise: Splatoon.

In a 2008 interview – on an episode of “Iwata Asks” – the developers were pretty keen on the idea of making dialog that extended beyond fun. They wanted to create a game that used cute little animals to explore complex human communication. They boasted a diverse staff with diverse ideas. The dialog was their top priority, clear as day.

Animal crossing new horizons, asian marketplace, zafu, paper lanterns, cherry blossom lanterns

But we live in a plastic world.
Especially in 2021. Instagram talks.

I don’t think the shift in villager personalities was an accident. In a way, they were meant to feel hollow or superficial. Almost as if Nintendo intended the player’s imagination to fill the void with the best possible qualities they could fathom.

Perfect Little Props.

There’s no shame in creating a virtual slice of paradise. The game was designed to have a broader appeal. The attempt was a monumental success.

But each watered-down character bleeds a little charm. The feeling of sheer bliss that targeted a handful of people became a lukewarm sensation targeting the masses. Friendship would never fully bloom beyond the two-week-long tutorial mode. We know, Tank, you’re working on your muscles. Why don’t you join us for a cup of coffee and tell us about your favorite time of year?

Instead, we were free to select the neighbors with the cutest designs. We can dump Tank for Bill with little remorse because their ultimately the same guy with different exteriors.

The result was still a wholesome and relaxing game to push us through hard times, but the golden concept of emulating friendship was displayed on a muted palette. The message was sent but it was consumed by the endless void of time… Or maybe something a little less dramatic. Animal Crossing developers need money, too. Probably more than a Game of the Year award. I can respect that.

ACNH: Stuck Between The Philosophy of New Leaf and Wild World

New Leaf seemed to have the quantity over quality philosophy perfected, and to many players, it created the definitive Animal Crossing experience full of collecting and wandering aimlessly for hours.

Some players felt left behind. Characters were shifting further into cookie-cutter templates for personality.

Still, New Leaf boasted impressive numbers. Check out this chart of estimated dialog in New Leaf compared to full texts of other popular works:

  • Animal Crossing: New Leaf – 1,092,240 words
  • Baldur’s Gate 2 – 1,060,000 words
  • Harry Potter Series – 1,084,170 words
  • The Bible – 783,137 words
  • The Lord of the Rings Trilogy + The Hobbit – 576,459 words
  • The Witcher 3 – 450,000 words

I used more specific numbers and added more comparisons, but our real hero for this data lives here.

animal crossing new horizons, chevre crafting, kitchenette

Items? We’ve got items!

New Leaf featured 1764 furniture items, compared to New Horizons fully capping out around 807.

The result is a neighborhood that didn’t quite satiate the hunger of the collectors or the fans of unique character design. We fumbled around somewhere in the middle.

What Can We Hope For in Future Installments?

There’s nothing inherently wrong with “Safe” dialog. I also find it unrealistic for a total of 391 villagers to each have unique personalities.

We can still achieve more depth.

Personality type categories are a great starting point for diverse dialog. What if we added species related dialog boxes and a handful of astrological-related dialog? Each villager already claims a birthday and a species.

So, for example, let’s look at my wife’s favorite villager: Bill the Duck.

animal crossing new horizons, harv's island, bill, chevre, beau, kabuki. Ice cream parlor. traditional tea set.

He can use the plethora of Jock related dialog, no issue there.

But what if you come across him holding his fishing pole one afternoon and he greets you with, “I feel a sudden urge to fly south. Can you feel it too?”

With a birthday on February 1st, Bill boasts the Aquarius sign. Perhaps an Aquarius could spew out a line similar to, “Huh? Oh, yeah. I leave my furniture in the freezer! My friends laugh and call it silly, but quirky is still pretty smart!”

Suddenly, Bill is a three-dimensional character. Still lovable, still noticeably programmed, but he’s unique.

Although possibilities don’t end with dialog.

Even if my beloved villager wants to tell me about becoming a pop star for the 10,000th time, I can forgive her as long as she plays a game of billiards with me, or hide-and-seek. Any interaction at all.

All these decorative objects lacking function only adds to the feeling of hollowness when developing your island. Mini-games would be a great reason to check up on my island from time to time once my design spaces reach their limit. 

animal crossing new horizons, stitches, villagers posing rather than being personable

I’d settle for a high-score chart hanging above a single-player pinball machine, or a return to silly bulletins posted by villagers. Maybe we could let them catch one or two of our precious bugs instead of staring blankly at them.

Bring back the fetch quests! We don’t need as many as we were given in New Leaf, but an event every 2-3 days would be pretty thrilling. Why are we moving away from this?

Look, AC:NH Was A Great Game.

(With A Little More Care, We Could Have Had A Masterpiece.)

I appreciate the risks taken in New Horizons. Terraforming, crafting, and the deserted island theme all feel fresh and exciting. It wasn’t hard to fall into the daily loop of building a personal dreamland when the world outside was falling to ashes.

Animal crossing new horizons, bangle gossiping with robin about dream boys. Animal crossing winter time, phoebe exercising in background, phoebe photobomb

This game turned out to be a perfect gift for my mother. She adores the idea of running around gossiping about her neighbors and building her house up from scratch. I send her mail and we swap gifts every time I meet up with her for dinner. I can tell it helps her relax.

If you ask my mother, she will tell you Animal Crossing: New Horizons was easily game of the year. Hell, the game of the decade.

I’m hoping the next installment has stronger community themes for her to indulge in. While I can’t boast her as grandma Audrey with 3500 hours of playtime, I know she was still touched by the experience.

I want the next Animal Crossing to reach the full potential of Katsuya Eguchi’s initial dream. Not for an unrestrained consumer like me, but for players like her.

Animal Crossing: New Horizons Fell Short of Game of the Year in 2020, But The Race Isn’t Over Yet!

Kabuki and bangle talking. Animal Crossing: New Horizons. Dotty photobomb with stretches in plaza.

The humor is innocent and dorky. Listening to the villagers talk to one another is a rare treat. Watching Chevre and Sylvia sing together in the town square melts my heart. This game did something spectacular during a difficult time. Let’s hope to break more ground in the future. 

Here’s to hoping the series continues to grow!